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除了 SEO,还可以试试 CRO 和 PowerWords


ArtooStark

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什么是CRO?
说到SEO,可能大部分人都很熟悉,但是CRO,可能很多人都不太了解,CRO-转化率优化(Conversion Rate Optimization)的缩写,是一种营销策略,旨在改善访问者在网站或其他渠道上的体验,以促进更理想的操作并实现业务目标,说白了就是不断测试网站元素,为你的企业赢得更多转化,包括潜在客户和订单的过程。。

说到性价比,从数据上看其实是CRO高于SEO的,假如你的B2B网站traffic 是1K,客户进入你网站下单的数量是100,成单率100/1000,也就是十分之一,如果你想要翻倍,如果你想通过SEO达成,那么你的流程必须翻倍,也就是2K,流量翻倍的难度可想而知,但是如果你通过CRO优化,比如让某个按钮更让人有点击的欲望,点击率翻一倍,其实没有想象的那么难。

全文链接:https://mp.weixin.qq.com/s/mI1K6C8hItSsKs016aQWqA

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